Innovative Businessman

Jim P. Lacey: Serial Consumer Products Guru

Over his prolonged profession in the consumer snack industry, James Lacey, a Thousand Oaks entrepreneur and organization leader, has actually seen numerous trends come and go. From his experience as the founder and CEO of Crunchies Healthy food Company in Westlake Town, California, Jim understands that consumers are demanding natural items especially before.

Prepared foods makers, particularly in the baked goods and consumer packaged goods markets, have actually reacted to the needs of consumers for more natural active ingredients. Industry buzzwords like “locally sourced”, “natural”, and “healthy nutrition” have mesmerized the junk food industry over the previous five years, and professionals are forecasting that these item labels will continue to have a greater effect in 2017.

Consumers worldwide have actually been clamoring for natural active ingredients, and snack foods producers have started to check out the addition of these ingredients into existing line of products along with in introducing new items. This is specifically true in the snacks targeted to consumers participated in healthy lifestyles. Nutritional supplements items like protein bars and nutrient-rich foods have actually taken pleasure in explosive growth recently. People and professional athletes thinking about leading healthier, more active lives have actually shied away from artificial active ingredients and colors. As a reaction, junk food makers have actually started to source natural alternatives.

Organic active ingredients, in specific, have attained traditional market penetration in the snack foods company. These natural ingredients are devoid of damaging pesticide and artificial fertilizer residues and add a new measurement of taste to lots of items. As a sales and product development specialist, Jim Lacey has actually seen organic ingredients concern the leading edge of customer awareness in the last few years. He says that consumer demand has spurred the addition of these active ingredients in whatever from ready meals to snacks on-the-go.

The regional sourcing motion has also had an incredible impact on the cooking market, even in the treat foods market specific niche. No longer are customers content with components sourced from foreign nations with questionable food health standards; active ingredients grown locally to food production centers remain in high demand. This curiosity in locally- grown and processed active ingredients is a natural offshoot to the “farm to table” pattern, and the quality of components has enhanced across the board. James Lacey says that by raising active ingredients in your area, transportation costs are slashed, dealing with and damage of ingredients is lowered, and the dietary worths have actually increased.

Lastly, flavor has actually taken the spotlight. A 2014 research study by a food market patterns group suggested that consumers’ tastes buds have actually ended up being more sophisticated in the previous a number of years. Ingredient flavors like almonds, berries, and coconut have increased market share in nutritional snack products like energy bars, consume mixes, and snack packages. Nuts embody a sustainable protein source, while berries and other dried fruits include critical antioxidants to the mix while increasing flavor. Unique tastes like spice and herbs have actually likewise invigorated existing brand names, and many brand-new lines of products have actually been presented that display these flavors from all over the world.

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Jim Lacey, Crunchies creator and customer packaged items industry expert, understands that the junk food market can not lean on its excellences. It needs to react to consumer demand and ensure that healthy, sustainable, and delicious active ingredients need to become part of food cultivation initiatives.

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